The film was really good. I was not expecting a film about typefaces to be exciting, engaging, and intellectual but I was wrong. The film was all of that and more. It covered and interviewed such a wide variety of characters from the industry that the protagonist, Helvetica, as one point Helvetica hailed as the saving hero and the next it is a villain because it wants everything to be the same. It is a really interesting film, at one you love Helvetica, then you hate it, then you kind of love it again because it really is a great font. They have experts that speak with so much love for the font then another that feels the font represents which the companies that support the Vietnam war.
Basically what this film taught me is that never take your typeface for granted. It can either be an anchor or a sail. If you have to incorporate text incorporate it into the art or design the art around the typeface. Do not just think of the words as something you need to place on the canvas but use each letter as a different color to use.
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